Top 6 social media platforms for businesses

Social media has developed into one of the most important marketing tools a business can utilise.

Understanding which platform is best for your business isn’t easy and it can be tempting to spread your resources too thinly as you try and get to grips with how it works.

Effective social media marketing helps companies retain customers and attract new ones, but many fail to invest sufficient resources into the practice.

However, by dedicating sufficient time and skills in the platforms where you’re most likely to reach and engage with your target audience, your business should be able to reap the rewards.

Read on as we look at six of the best social media platforms for businesses.


Facebook is still the most popular social media network in the world and, when used correctly, it can be an invaluable marketing resource for businesses.

You can use Facebook to share a wide variety of content, as well as accessing powerful advertising tools and in-depth analytics that help you target your specific audience.


Twitter is a great place for mutual interaction that allows you to build a healthy rapport with both customers and suppliers.

Many gambling operators excel on Twitter, using the platform to promote sites like to significantly grow their customer database.


Instagram has become increasingly popular for businesses, particularly those that are trying to appeal to a younger demographic.

From Instagram Live to Instagram Stories, it is a great way to promote your and products on a mobile-only platform that is based entirely on photo and video content.


Snapchat is another mobile-exclusive visual social media network that is best known for its disappearing content.

Small businesses can use the platform’s Stories feature to easily create story-driven and interactive content that will engage their audience.


Many businesses on YouTube have a creative, visual or educational element to them, so it is important to have someone in your company who is savvy in video production.

Some companies partner with YouTube influencers for product placement, as these people already have massive followings that you can tap into.


LinkedIn is a great platform for networking with top talent, positioning your company as an industry leader and promoting your business to a wider audience.

Because LinkedIn is a professional platform, it is the best place to post information about company culture, job openings and other business-focused content.