Factors to Consider when Choosing Beverage Packaging

After getting the formula for your beverage manufacturing, the next important thing to consider is its packaging. Businesses must select a fitting package for their products to offer quality products and appeal to customers. You want to make the drink safe for consumption and to attain the industry standards. Also, the package should provide the consumer with relevant information about the product.

Technology advancement and innovation are changing how beverage companies package their products. They are becoming more creative with the packaging by customizing the shape, size, and material. The choice depends on the types of beverage you’ll be selling. Here are some factors to consider;

Raw Material

The first thing to consider for beverage packaging is the raw material. With several options available, you must choose a material compatible with the drink components, processing, and labeling. The raw material will determine the package’s temperature resistance, shape retention, shelf life, sustainability, and weight.

Although plastic is a commonly used raw material for beverage packaging, it isn’t a healthy or eco-friendly choice. Aluminium can packaging is a viable option for most drinks as they are safe and lightweight. They retain the gases in carbonated drinks better than glasses and plastic, which is vital in increasing a product’s shelf life.

Budget

The cost of product packages differs for many reasons, and your budget will determine the durability and visual appeal of beverage packaging. As the world is moving towards sustainable products, consumers appreciate environmentally friendly packages, which can be more expensive than non-degradable ones. Although eco-friendly packages are costly, you must factor in other costs to determine their viability. Businesses can recover the costs through increased sales due to demand for such products.

Design

A unique packaging for beverage products will distinguish a brand from other competitors in the market. Customers will relate to and quickly identify your products on the shelf. It is critical to design the package from scratch to give it a fitting outlook for your brand and target market. Apart from making the package appealing to users, you must consider the unpackaging process when designing it. Opening the packaging or accessing the contents inside should be easy.

Safety Standards

Manufacturing companies must ensure products are safe from contamination and damage throughout the supply chain. Consider the transportation and storage of your products to ensure they are safe for consumption due to exposure to environmental and external factors such as sunlight, toxic materials, or moisture. The packaging should comply with the industry safety standards to avoid legal issues and fines. Still, the package should be tamper-proof to prevent people from contaminating what is inside.

Labeling

The law requires manufacturers to give details about their products on the packaging. Some information to include in beverage packaging are the ingredients, the amount of components, the product’s quantity, and how to use them. Also, labeling products helps consumers identify a brand, and the package should include your company logo and the name of your product. The information should be visible and easy to read. Having many things on the packaging isn’t advisable as it may be unappealing.