Elkanodata explains Purpose-Driven Information Design.
The need for Information Design
Everyday people engage with an increasing amount of information and data in their day to day. Whether at work, social media or reading the news, digital content is constantly being created and delivered to our screens.
But this phenomenon is also transforming the way users understand, retain and interact with information as technology is at the center of everything we do, daily screen time increases and the creation of digital content is always evolving and being delivered in new formats.
These factors, combined with the spread of Misinformation, Fake News and Hate Speech, make it hard for complex and relevant topics to grab the user´s attention and come across in an engaging, visually appealing and factually accurate manner.
Digital users are extremely visually oriented, so it helps them out to get the information sorted out in a visually appealing and well designed manner.
Most users see flow charts and lose interest almost immediately, but as soon as they see interactive content or storytelling, their attention is caught, and the information is more easily conveyed and retained.
That is where Information Design comes into play in order to provide well crafted, engaging, and easy to understand user experiences and visualizations for any complex topics, information or data.
Information design comprises the analysis, planning, design, representation and understanding of a message and its goal is the engagement and retention of that message by the user.
The most important attribute of that communication is clarity so that the user understands the given information, but also accuracy and fact-checked information.
Working at Elkanodata
Elkanodata is an Information Design Agency focused on crafting high quality visual content. Their type of projects range from Digital Storytelling and Infographics to Visual Design, Motion Graphics and Animation throughout Interactive Content of all kinds.
Its founder and CEO, Pau Cuervo, claims that information and data have become core products for companies but are not necessarily adapted to how users consume and engage with information in the digital landscape. This agency mission is to produce high quality digital experiences for relevant topics and stories that matter, making it easier to understand and engage with for the user in order to raise awareness, call to action and drive social change around topics such as Climate Action, Gender Equality or Healthcare.
Elkanodata´s goal is to use Information Design as a tool to create a better informed and more inclusive society by working around relevant topics and social causes, and that is precisely the concept of Purpose-Driven Information Design.
The company provides different solutions for company’s needs, which range from Infographics and Motion Graphics to Visual Reports or Visual Brand Guidelines that will astonish any audience an organization needs to reach and engage with.
Regarding interactive content, ElkanoData offers different modalities such as Data Storytelling, Presentation Builders, Interactive Infographics, Data Visualizations, Reports, Dashboards or even HTML5 Presentations. For those interested in animation services, the information design company also has a wide range of products: Motion Graphics, Motion Infographics, Motion Storytelling, Tutorials, Explainer Videos and Whiteboard Animations.
Pau Cuervo’s company is formed by a young, multicultural and very talented international team.
How to work at Elkanodata?
The members of Elkanodata´s team come from very different countries and backgrounds, which injects the company with multiple points of view.
Elkanodata also follows a methodical and systematic approach assigning small dedicated production teams for each and every project to deliver high quality while being well organized.
This combination makes their projects original and innovative, which ultimately results in fresh and revolutionary digital experiences.
Purpose- Driven Information Design.
Elkanodata collaborates with International Organizations such as the United Nations, the World Bank, the World Heath Organization or UNWomen, among others, to help them convey complex information and data in a visually appealing, engaging and innovative way.
These type of organizations gather and communicate large amouns of data and information centered around the 17 Sustainable Development Goals (SDG´s) : no poverty, zero hunger, good health, education, gender equality, clean water, clean energy, decent work, industry and infrastructure, reduce inequalities, sustainable cities, responsible consumption, climate action, life below water, environment, peace and justice and partnerships.
Elkanodata and information design
Elkanodata uses Information Design to raise awareness on all these topics and social causes and as a call for action to the general public, civil society and policy makers.
Using Information design with a purpose for relevant topics and stories that matter to advance towards achieving the SDG´s is Elkanodata´s main goal.
The agency´s most notable and award-winning projects have been on raising awareness and engagement to support Gender Equality, Climate Action, the LGBTQI+ community, Human Rights, , Immigration, Maternal mortality or Immunization among others, including some of the most prestigious digital recognitions.
Become part of Elkanodata’s team
If you are amazed with this innovative information design agency, and interested in working at Elkanodata on purposeful and impactful projects, you can take a look at their work and find more information about the agency at elkanodata.com.
Elkano Data is always looking for new talents to collaborate with. Currently, they have two vacancies for Project Manager and Senior Front-End Developer. However, if you happen to be a perfect fit for the company, they surely will take you into consideration as well.
So do not hesitate and get in touch with them to show your creative portfolio. You might end up being who they are looking for.