Elijah Norton Offers Advice On Running A Successful Business

Ever since Veritas Global Protection was founded in 2011, the company has grown fast and is becoming a key player in the vehicle protection plan industry. The company offers vehicle protection plans to individual consumers and partners with auto dealerships to offer auto finance throughout the country.

The company, which Elijah Norton heads, now serves the entire North American continent, parts of Latin America, and most countries in the European Union.

The business has been growing fast in revenue, with several partners and several customers. The number of products and services offered by Veritas Global Protection has also grown.

The Success Story of Elijah Norton and Veritas Global Protection

Elijah Norton is the founder, president, and executive chairman of Veritas Global Protection. The company reported over $80 million in annual revenues and has over 50 employees.

Having started with just two employees and limited capital, many people wonder how Elijah Norton managed to grow the company to the profitable enterprise of today.

The entrepreneur was recently interviewed and asked to offer advice to entrepreneurs on building a successful business. The following are some of the tips Elijah Norton offered.

Be Patient

It took over three years for Elijah Norton’s first business to succeed. Many businesses usually take up to five years, or even longer, to become successful. While some enterprises may only take a year or two, others can even take more than five years to succeed.

For this reason, the Veritas Global Protection president advises entrepreneurs to be patient as they work hard to grow their business because it will take time to get where they’d like to be. Entrepreneurs who believe in their business idea should be patient and work hard to grow their business.

Innovate Continuously

Employees can handle the day-to-day operations under the supervision of the business owner. This is crucial because entrepreneurs need time to think about innovation.

In a world where new technologies or solutions are being released to the market almost daily, entrepreneurs cannot afford to sleep on the job. To stay ahead of the competition, businesses need to innovate constantly.

Watching the trends and getting feedback from employees can help business owners to know what the market needs. Veritas has grown fast and become a success story because of continuous innovation.

Elijah Norton started offering electric vehicle protection plans to fill the coverage gap when electric cars started receiving widespread adoption.

Pricing is Important

Pricing is everything in business. If you set the price of your products above the market prices, you may drive your customers away. Similarly, if you set the price much lower than the market prices, you may create an unsustainable business environment because you can make huge losses and disappoint your insurance partners.

Therefore, entrepreneurs need to conduct market research, get feedback from customers and try out different prices to identify the right price. By offering competitive prices and superior-quality products and services, Elijah Norton has been able to get a substantial competitive advantage over the competition. Business owners are advised to offer competitive pricing.

Customer Service Matters

How you treat your customers will determine whether they’ll return to your business for more. If you want to have a long list of happy and loyal customers, you need to offer exceptional customer service.

A great customer service team lies in having great team leaders. The customer service team should be willing to learn and focus on making customers happy.

Hiring the Right Staff

The success of a startup depends on its ability to hire and retain the right staff. Elijah Norton advises entrepreneurs to look for professionals who are willing to perform and have exceptional communication skills.

Business owners also need to learn how to manage and motivate employees. The ideal team member should be willing to work hard and embrace diversity.

Always Evolve

Change is constant in the business world. This is because the market’s needs also change with time, so businesses must evolve to meet the ever-changing needs of the market.

While maintaining the business’s core values is crucial, everything else can change, including branding, location, business name, business model, and products and services.

Ideally, products and services should be updated continuously. Elijah Norton and Veritas Global Protection have had to evolve and innovate to attract more customers and retain customers.

Elijah Norton’s Business acumen can be credited for the rapid growth of Veritas Global Protection.

In addition to being a team leader and president of the company, Elijah Norton always strives to create vehicle protection plans that can meet the market’s unique needs.

For instance, the exotic vehicle protection plan is designed to give the owners of high-end foreign cars, such as Bentley, Rolls-Royce, Bugatti, Ferrari, and Lamborghini, peace of mind as they drive their vehicles on public roads.

The electric vehicle protection plan, on the other hand, covers electric vehicles, so if you own this type of vehicle, you can have peace of mind when driving on public roads.

The EV protection plan offered by Veritas Global Protection is unique in that it covers the battery pack replacement, a first in the EV protection industry.