Abogada Alexandra Lozano is Changing the Way Professionals Use Social Media

You would think TikTok, a platform commonly associated with viral videos, would be one of the social media platforms that professionals would avoid. After all, picking up clients there would be close to impossible, right? Well, it used to be.

However, people like Abogada Alexandra Lozano have started to pioneer the use of TikTok as a way to market themselves. Some of the work they have carried out has helped pave the way for new professionals to use the platform as a marketing exercise.

TikTok: The Myth of ‘Fun Videos Only’

One of the things that Abogada Alexandra Lozano had discovered about TikTok was that there were business professionals, including other lawyers, that were using TikTok to promote themselves. The problem was that they were using the site in the same way as other social media promotions, e.g., bland videos. They were not really tailoring their content for the TikTok audience.

She decided that while she could promote Alexandra Lozano Immigration Law on TikTok, she would have to go about it slightly differently. She would have to create more personable videos that would have her interacting with people that would be interested in the services that she had to offer. This meant that the videos had to fit into the aesthetic of TikTok, e.g., personable videos that can showcase a business in short bitesize chunks.

Instant Success on TikTok

It seems that almost right away, Abogada Alexandra Lozano was able to crack TikTok when she was promoting her Alexandra Lozano Immigration Law business. It turns out that if you know how to reach your potential clients, it doesn’t matter how you reach them; you could end up gaining new clients.

The approach that Alexandra Lozano took is one that could be easily mimicked by many other professionals out there, especially those that are in the legal industry. This means creating quality content for the topics that you know that potential clients would be interested in. It means being able to interact with potential clients. This worked especially well for Alexandra Lozano’s business because the world of immigration law relies heavily on cultivating a good relationship with your clients, and what better way to cultivate that relationship than through social media?

It actually surprised Abogada Alexandra Lozano at how quickly her business was able to take off. She originally saw TikTok as somewhat of an experiment to see whether she was going to be able to achieve success. However, a few videos later, she had already started to see the great impact that TikTok marketing was having on her business.

Expanding Beyond TikTok

At the same time as promoting herself on TikTok, Abogada Alexandra Lozano decided to look into other ways that she could promote her business. One of these was Instagram.

While Instagram is certainly a great platform to build brands, the whole idea of Instagram is to promote photogenic products. That doesn’t really work for lawyer services as you don’t really have a product that you can photograph.

She decided to focus on producing content in the same style that she had been producing for TikTok, and it worked too. Her content was shareable, and it even managed to gain her a few new clients.

Tips for Professional Success on Social Media

Most business professionals should be able to use TikTok and Instagram in the same way that Abogada Alexandra Lozano ended up using them. It is rather simple. However, businesses do have to remember that TikTok and Instagram are completely different ways of marketing to what they may be used to.

This method of marketing is all about being slightly more personable and creating unique content for both platforms. It can’t be an extension of an existing marketing campaign. It has to be a completely new marketing campaign.

Personable Content

The key is to create content that not only showcases what type of business you offer but as if you are talking directly to the people that view your content. It shouldn’t come across as an advert. For example, for Alexandra Lozano Immigration Law, it was a discussion about the impact that immigration law can have on somebody’s life and why it is important to work with a lawyer.

A lot of people that need to know about immigration law often feel like they have been left alone, and this content helped.

Short, Snappy Videos

TikTok and Instagram are both social media sites where you are limited in the amount of content you can share. The maximum amount of time you can have in a video is one minute. Many people want their content to be snappier than this. A professional that focuses on just one or two key points in their video is likely to go a lot further than somebody that makes confusing videos that share a ton of information in an incredibly short amount of time.

Shareable Content

As with all social media, the goal on TikTok and Instagram is to have your content shared. This means that the information shared needs to be interesting enough that people are willing to tell their friends and family members about it. The more interesting the content, the further it spreads. The further it spreads, the more customers and clients a business can gain.

Regular Postings

One thing that Alexandra Lozano focused on early on was regular postings. She noticed that many other companies that were trying to do the same thing were sharing one or two videos per month. This didn’t work. Social media success comes from keeping your company in the mind of other people. This is where she pioneered the use of social media for professionals. Regular content helped with branding.

Keeping Up With Social Media Trends

Social media, especially TikTok, is a platform built on trends. Alexandra Lozano made sure that she took part in at least one or two of these trends each day. It helped get her content noticed and helped to increase her brand. This meant that she didn’t exist in her own little pocket on social media. She was getting discovered. This helped to drive traffic to her practice, evident by the rise of Alexandra Lozano’s LawInfo profile to the top of searches for immigration lawyers in her local Seattle.

Get Started Today, Reap the Rewards Tomorrow

Just like Abogada Alexandra Lozano, professionals can use TikTok and Instagram to huge amounts of success too. They just need to know how to create content that will get noticed.

Anyone who follows in her footsteps will be entering a social media landscape where there is very little in the way of real competition. This can help to boost business for small and large businesses alike.