Top 4 social media management tools for marketing professionals

Organisation is one of the keys to the success of marketing a business, so finding tools to help with this is hugely important.

Social media has become the favoured method of business promotion for many marketing professionals over the past few years, but it can be a time-consuming medium to manage properly.

However, there are numerous management platforms that will help you look after multiple social profiles in one place, saving you time and giving you the freedom to focus on real-time events.

Read on as we look at four of the top social media management tools.


Hootsuite helps you keep track and manage your many social network channels. It enables you to monitor what people are saying about your brand and helps you to respond instantly.

You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly.

One of the things that really appeals about Hootsuite is the sheer number of networks and apps that it supports.

For instance, if you are a gambling operator looking to promote your latest moplay bonus, Hootsuite is a great way of getting that message out to your customers quickly and efficiently.


Similar to Hootsuite, Buffer has been hugely popular in social media management circles for some time now.

Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilise their browser extensions and mobile apps (iOS and Android) feature, and create and schedule content using their image creator and GIF/video uploader.

Aside from the scheduling functionality and analytics, you’re able to add RSS feeds from your favourite blogs and share their content easily.


If Twitter is central to your social media strategy, then TweetDeck is probably the best social management platform for you.

It allows social media managers to use custom timelines, create and manage Twitter lists and searches, and add team accounts. It is also free for Twitter users.

TweetDeck is notan all-in-one marketing solution, but it is the perfect tool for social media marketers managing multiple Twitter accounts wherelive conversations are critical for business success.


SocialOomph lets you schedule your updates, find people to follow, manage your social media messages, track keywords and much more.

One of the best features of SocialOomph is the ability to manage all your social media and blogging in one place – Facebook, Twitter, Pinterest, your blog posts and even your RSS feed.

SocialOomph is a solid and reliable tool for scheduling social media updates and is well worth checking out by social media managers everywhere.