In 2018, it’s hard to believe that any company would choose to skip the implementation of an email list. After all, it is one of the most effective ways to do business. Unfortunately, there are many business owners who don’t seem to be convinced of its importance. There are others who don’t make the time to create and manage an email list. As a result, many business owners are leaving lots of money on the table. If you don’t want that to be you, consider these four reasons why it’s a good idea to get on board.
1. Customer Connection
It’s really nice to be able to reach out and connect with a customer. When you’ve built a tribe of people who follow your business, you adopt them as your own. You’re more likely to want to get to know them, their stories and their reviews of your products or services.
It takes nothing to send an email. In fact, outside of the effort of paying for email marketing campaign services, the whole process is pretty automated. Just like many people opt to schedule out their social media content, you can take the same approach with your email content.
3. Financial Gain
Many marketing gurus encourage entrepreneurs to build an email list because it’s the most lucrative option. Studies do show that out of all the digital marketing options to use (social media, pay-per-click, etc.), email marketing produces more profit than all of the other options combined. Knowing this, you don’t want to leave money on the table. This is especially true if your only reason for not creating it is due to a lack of time. Outsource the process and get the show on the road.
It’s an effective way to promote your company offers. People naturally open their emails every single day. In many cases, people open their inboxes multiple times a day. As a result, you have multiple chances of getting in front of tons of people. Consider sending the emails at strategic times and make sure the emails are interesting and eye-catching. It’s also important to remember that this isn’t the time to be timid or sparse with the marketing efforts. If people are on your email list, this means they signed up for it. If they signed up for it, this means they want to know what you have to offer. Give your people what they want and effectively make money.
These reasons are enough to stop the presses and implement the simplest email campaign today. Email marketing will serve you in a way that’s incomparable to other marketing methods. Even if you’re up to your neck in paperwork, outsource the email marketing process. You won’t regret it.