Does the car you drive affect your company’s image?
A clean image can make or break your company. It’s the most important asset of your organization, assuring customers that they’re buying from the best. In the fast-paced world that we live in, there are countless brands and they all seem exactly the same. The market is currently experiencing an unwelcomed overload; we’re talking about companies that all look, sound, and feel the same. If you want to stand out from the crowd, you’ve got to build a one-of-a-kind selling proposition and demonstrate that your business is truly unique. Communicating a positive image to your customers, shareholders, and the financial is just as important as the functionality of your products or services.
Whether you like it or not, the car that you drive directly impacts your ability to be successful. It doesn’t define you as a person and neither does it determine your value as a human being. Nonetheless, people will judge you by your ride of choice. To put it simply, the vehicle is a very important factor when it comes to company image. The way in which automobiles are marketed and included in the media creates certain impressions and opinions with the public. When they see a car on the street or in the parking lot, people will always wonder who is driving it. The type of vehicle you drive to work impacts not only how others perceive you but also how well you perform at your job. You should put a great deal of effort into picking your ride.
Your car reflects your professional image. End of discussion
The dour wheels that you drive around every day say about who you are. To be more exact, there’s an intimate connection between your vehicle of choice and how other people perceive you. Imagine the following situation: You show up at work in a fancy car like a BMW. You mistakenly believe that employees will be inspired by your success and will want to follow in your footsteps. In reality, people will be envious and assume that you’re flaunting your wealth. They’re susceptible to reactions of this kind. By driving an expensive car you’re making a statement, just not a positive one. You’re saying that the member of an exclusive club that only welcomes certain people.
In reverse, if you drive a shabby car, you won’t be closing deals any time soon. Clients look at the vehicle you drive and instantly make an evaluation. If you make a bad impression, you won’t be trusted with heavy responsibilities. It’s challenging, if not impossible to overcome a negative perception, so you’d better be careful. It’s important to make a good first impression, whether you’re dealing with clients, investors, and so on. In other words, don’t be afraid to treat yourself to the luxuries your success can afford. Just make sure to keep the car in the garage. Your expensive luxury will quite possibly affect workplace relationships.
The car, while an important tool, is an extension of your company’s image. People in the office, as well as the client you’re meeting for coffee will have some thoughts about your ride of choice. You risk losing a friend and even a great deal over the car that you’re driving. Unfortunately, there are and there will always be stereotypes. If you drive a fancy car, people will think that you’re a jerk. If you drive a vehicle that’s seen better days, people will assume the organization has money trouble or you’re very frugal. In most situations where you’re judged it’s because your car drives an emotional response from the person who’s looking at you.
They say that it’s what’s on the inside that counts. The outer beauty matters too. If you opt for a premium car brand, you’ll do more harm than good and send the wrong message. If you opt for a more affordable one, you’ll create the impression that the business isn’t as successful as it really is. So, what should do you? Well, pick the middle option. Buy a car that’s between cheap and expensive. A Ford is a good example. Just so you know, you can’t make everyone happy. Assume your choice and the obligations resulting from it.
Crucial things to consider when buying a car
Until this point, it’s pretty clear that the car is a reflection of your personality and success as an entrepreneur. If you want to enhance your business image, consider acquiring a Ford. It has a presence that most automobiles don’t. You can take an investor to come see the new company location; they’ll be thrilled to ride in a Ford. The vehicle is both comfortable and luxurious. Ford produces some of the most efficient cars in the United States. Go to a dealership and get the ride you desire. Dealers are still open for business, so set aside some time and visit your local dealership. Don’t go hundreds of miles out of your town. If you live in St Louis, Missouri, it makes sense to go to a St Louis Ford dealership and choose the best car for you.
Excellent fuel efficiency
If your car burns less gas, fewer CO2 emissions are released into the atmosphere, not to mention that you don’t have to dig deep into your pockets. Just think about how much you’ll reduce your business expenses. If you don’t want to get a hybrid car and opt for Diesel, make sure that the vehicle complies with the latest emissions standards.
Groundbreaking technology
As an entrepreneur, you’re always connected to what matters the most. You can’t afford to miss the latest news or ignore an important call. Your executive car should include technology such as Bluetooth phone connectivity so that you can communicate while on the road. Also, it would be great if the vehicle has an on-board navigation system. This way, you don’t have to worry about getting lost.
Easy handling
Some automobiles are easy to drive, while others not so much. What you need is a car that’s easy to handle. Get behind the wheels and test the vehicle to see if it’s a perfect fit. Don’t assume that the car won’t give you a hard time. Good visibility, direct steering, and intelligently placed controls are clear signs the ride is easy to handle.