The best thing about being involved in business in 2014 is that there are so many exciting and innovative ways to connect with your customer base and built real brand loyalty. Social media is an amazing tool for getting your name known, creating brand awareness and being able to connect with the wishes and concerns of your clients in real time.
Choose Your Platform
Before you start frantically tweeting or pinning, it’s best to consider what your business wants to achieve from the use of social media. If you’re after instant responses, try Twitter or Facebook because you can easily test out the popularity of products and get quick feedback. Remember to take on board and use this information to refine the service you offer and give your customer base more of what it wants. To network and gain useful contacts, LinkedIn is a useful resource, particularly if your business is recruiting.
Using social media will only work for your business if you do it wisely. Which platforms are your customers using? Where will you receive the maximum exposure? Ask yourself these questions and get the most out of your social media experience.
Tweet With Caution
If your company wants to establish a Twitter presence, make sure that you always think before you tweet. It’s easy to cause offence in 140 characters, so don’t make disparaging or casual remarks about customers or other businesses as this is a sure-fire way to lose revenue. It’s best not to mix business and pleasure when it comes to using social media, so don’t get your personal and corporate accounts confused. Tweeting personal opinions can alienate followers and potential clients,
Put the Time In
One of the great things about social media is that it is a two-way form of communication where customers are able to engage with your business. However, if you don’t put the time and effort into your social media channels, you will not reap the rewards they can offer. If your profile doesn’t look professional or you don’t get back to replies or queries quickly enough, you won’t get the best out of your chosen platform. If you tweet and post statuses regularly, this will reassert your presence in the minds of your customers.
If you want to learn more about effectively utilizing media to benefit your business, why not try a relevant course to hone your skills? Look for a company that specializes in media development and training, like Media Mentor.