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The art of self-promotion

Sep - 5 - 2013
Business Tips

self-promotion
If you’ve just graduated from a creative course and are now trying to find your way into the world of commissions, collaborations and paid work, getting your foot into the door of the creative industries can seem practically impossible.

One of the best ways to get your name out there is to get together with like-minded individuals and put on an exhibition showcasing your talents.

Although this may seem like a daunting prospect, it’s actually not too difficult to organise if you’ve got a clear idea and a bit of motivation.

Location

Location is going to be a crucial factor in ensuring that the right people attend your event. Ideally you should choose somewhere already on the creative map, so that you can use their name and possibly some of their connections to help promote your event.

Some venues may allow you to put on short events in between their organised exhibitions, so keep an eye out for possible locations.

Should you choose to hire event hostesses to take over these duties while you work on networking, you’ll need to consider the accessibility of your chosen venue too.

This will also affect whether prospective attendees can reach the event easily.

Variety

Having an exhibition of paintings, photography or dance is great, but people can easily get bored and distracted. If you can, collaborate with people from different disciplines and hire event hostesses who can help your attendees get the most out of their time at your event.

This will help to keep your guests interested and make your exhibition feel more like a real event; perhaps acting as something that will help keep it in the minds of those who attend.

You should also consider the variety of the food and beverages you offer. Catering staff can help give everything a professional feel but you must make sure your menu compromises a variety of options that will suit all palates.

Professionalism

If your goal is to secure paid work from your promotional event you need it to be professional. A few extras, like hostesses, caterers and marketing that you’ll need to factor in.

For the best results you should hire event hostesses and other professional services, so that you can focus on networking and they can focus on making your event look good.

Follow-up

Putting on a creative and exciting event is great, but if you don’t follow it up with a spot of networking then your hard work could be for nothing.

Firstly, make sure that you’ve got plenty of cards and other contact information available on the evening – this may be something you can hire hostesses to help distribute, getting them to hand them to attendees as they arrive whilst overseeing the event in general.

Similarly, they are able to collect business cards, names and numbers of those who attend so that you can do the calling if your phone stays silent.

If you want to find out more information about event planning and hiring hostesses then obtain a quote from a reputable firm.

Finding your feet in the creative industries can be a challenge, but by showing initiative, determination and imagination you can give yourself and your collaborators the best possible chance of real success.

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