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Target Corp hopes that letting shoppers scan, buy and ship a selection of toys while shopping in its stores and having hundreds of exclusive toys will help drive sales this holiday season, one of its executives told Reuters. Starting October 14, Target will feature 20 toys at the front of its aisles promoted with signs featuring QR codes. Shoppers with smart phones can scan the codes, those squares with dark boxes and lines, to buy any of those items and have them shipped free. “Providing this convenience for mom is about ensuring that she’s able to shop the way that […]

Gender neutral toys take off

The Enchanted Forest in Harrods’ new “Toy Kingdom” features wigwams full of collections from Sylvanian Families and Flutter Fairies alongside arts and crafts. In the Candy Store, Papa Bubble makes confections throughout the day while shoppers browse soft toys and dolls with a sweet spot. HIDE CAPTION ‘Toy Kingdom’ ‘Toy Kingdom’ ‘Toy Kingdom’ << < 1 2 3 > >> STORY HIGHLIGHTS Parents praise Harrods for “Toy Kingdom” in which toys are arranged by theme, not gender “Bullied” author says “color-coded” toys foster animosity toward kids who are different Carrie Goldman, mother of “Star Wars Katie,” wrote book after outpouring […]

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