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For some Olympic athletes, a gold medal can be a golden goose, yielding millions of dollars in advertising contracts and spokesperson gigs. While not all winning athletes will get offered such profitable jobs, ones who do should think carefully before putting their face and name on a brand. “Time is of the essence. Athletes who have just won the gold need to move quickly if they want to land a gig with a major brand,” says  Chris Cakebread, professor of advertising at the College of Communication at Boston University. He explains American viewers have “short memories,” and that athletes should [...]

Westfield’s Stratford center opened in September last yearThe company has total assets under management of $ 57 billion It has 110 shopping centers around the world and employs over 4,000 peopleWestfield was founded in 1960 in Australia by WWII refugee Frank Lowy Stratford, in east London, is the gateway to London’s 2012 Olympics. And those taking public transport to the Games are likely to wander through Westfield Stratford City.Westfield expects 35 million visitors a year to its Stratford mall, which it opened last September. But with the Games on its doorstep, that figure is getting a huge boost. During the [...]

Click to watch videoLondon – In 2008, 92% of all Olympic swimming medallists were wearing Speedo suits. But then, after the Beijing Olympics, the rules changed.  Swimming’s governing body FINA dramatically reduced the amount of skin the suit could cover, and the last four years have been a race to adapt.Using testing techniques often reserved for aeroplanes and Formula One cars, and working with experts from around the world in its top-secret “Aqualab,” Speedo came up with a solution. It’s known as the Fastskin 3.  This week’s Make, Create, Innovate looks at the evolution of this suit, and the designer’s [...]

The giant Olympic rings are pictured next to Tower Bridge on the final day of the London 2012 Olympic Torch Relay on Friday.Business leaders visiting Olympics raise tough questions about Britain’s stagnant economy Investors from U.S. and Asia privately voicing anxiety at state of UK economyOfficial figures showed the UK economy shrank 0.7 per cent between April and June(Financial Times) — The world’s top business leaders are using their visit to the London Olympics to raise tough questions about the coalition’s management of Britain’s stagnant economy and the country’s vulnerability to a euro break-up.While David Cameron is trying to use [...]

According to a newly released report, the United States is predicted to win the most medals at the London 2012 Olympics. For a country with less than 5% of the world’s population, the U.S. is expected to win 103 medals at the XXX Olympiad, 10% more than the runner up — China. This may come as no surprise to some, considering that it has won the most medals in 14 of the 25 Summer Games that it has participated in, including the past five Games. Read: The Countries That Will Win the Most Olympic Medals However, based on a report, [...]