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These tried and true methods can help you drive sales and acquire new customers.. Sponsored Facebook posts. Blogging. Viral videos. In the age of the Internet, there’s no shortage of 21st-century marketing channels to generate buzz for your business. But after all these years—and the innovations in marketing they’ve brought—there are still some tried and true old-fashioned methods that yield results for your small business. Here, owners and small business marketing experts share their proven old school methods for gaining attention—and market share— in a crowded marketplace. 1. Try hard copy. It’s easy enough to get a client’s email address [...]

The 2012 election finally ended, making it safe again to watch TV commercials and to check out your friends’ Facebook posts. So before the pundits start talking about the next campaign cycle, let’s take a look at six marketing lessons from the election that you can apply to your own business. 1. Tell your own story. Out-of-touch plutocrat! Out-of-touch socialist! The election saw no shortage of name calling by both sides. Late in the race, Mitt Romney jumped in the polls when his campaign responded with a let-Mitt-be-Mitt style in the first debate. So, how can you be you? Tell [...]

A company may have devised excellent products under the supervision of an exceptionally talented team but eventually, the success of that company hinges upon persuading customers to choose its products or services over someone else’s. Due to the proliferation of new products and technologies, customers are ensnared with millions of choices and therefore, find it difficult to select a product from so many alternatives. Simultaneously, many small businesses fight aggressively  [ Read More ]

NEW YORK/SAN FRANCISCO Amazon.com Inc CEO and founder Jeff Bezos, who quipped at a shareholder meeting a few years ago that “advertising is the price you pay for having an unremarkable product,” is eating those words. Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $ 34 million on TV advertising for the Kindle in the first half of the year, according to Kantar Media, and there’s more to come. Indeed, in the consumer technology business, where billions of dollars are poured into marketing, great products [...]

It’s no secret that many competitors have sought to unseat the iPhone from its no. 1 position. As a marketing professional, I am quite intrigued by the numerous attempts to dent Apple’s armor. In recent days, I’ve had the opportunity to observe Samsung counter the release of the iPhone 5 with the push of their smartphone – the Galaxy S III. No matter what side of the mobile-fence you come down on, I believe Samsung’s proactive marketing efforts serve as an important lesson for small business owners. If you’re in a position in which you are being overrun by a [...]

Adding to the long list of employees who have exited Zynga (ZNGA) since its initial public offering, the online games maker said late Monday that it is also losing chief marketing and revenue officer Jeff Karp. Karp immediately resigned from his position as an officer but will remain with the company in a non-officer capacity as per a separation agreement through Sept. 22 to help with the transition. Zynga did not name a replacement. The CMO becomes the latest top executive to leave the ailing maker of “Farmville” and “Words with Friends.” Last month, Zynga lost Chief Creative Officer Mike [...]

SAN FRANCISCO Yahoo Inc. said late Monday that Kathy Savitt will start as the company’s new chief marketing officer on Sept. 14. Savitt is the founder and chief executive of Lockerz, a social-commerce website. Before Lockerz, Savitt served as marketing chief at American Eagle Outfitters and held senior positions at Amazon.com Inc.

You may have a brilliant idea for a business or marketing campaign right now but don’t know how to go from point A to point B. Well, that’s where articles like these come into play. Read the information contained inside of this article and you will start to understand how you can become a success in the field of article marketing. Employ an RSS feed in your article marketing strategy.  [ Read More ]

Article marketing is one of the most valuable tools available to businesses. While this form of marketing has been in use for decades, the internet has made it one of the best ways to promote your products. In this article, you’ll learn how you can use article marketing to your advantage. If you write multiple articles on one topic, make sure you’re cross referencing them! Not only will readers read  [ Read More ]

LOS ANGELES Microsoft Corp. laid off an undisclosed number of advertising and marketing personnel Wednesday, according to a Wall Street Journal report. A spokeswoman confirmed the cuts, which follow approximately 200 lay-offs earlier this year as part of a restructuring of Microsoft’s marketing group, the report said.