Many shoppers think that all jewelry stores are the same, and it is easy to see why they get that impression. So many jewelry stores – both chain stores and independents, have the exact same layout. There are the generic glass cases filled with diamond rings, pendants, charm bracelets and the like. Maybe there are a few tabletop displays showing off the necklace of the day, but beyond that things look pretty much the same.
Stand Out of the Crowd
If you take a stroll around the mall, you may not be able to tell one jewelry store from all the others, and things are pretty much the same even at upscale boutique jewelers. If you want your own jewelry store to stand out from the others, you need to think outside the box – and outside the generic jewelry case.
Attractively Display Your Wares
There are a number of ways to make your own jewelry collection stand out, starting with creating a variety of display spaces. Instead of placing all your jewelry in those boring glass boxes, consider using table displays to showcase your selection of rings, necklaces, earrings and fashion jewelry. Whether you buy your upscale table and supplies from TableLegsOnline.com or opt for a local supplier, there are plenty of ways to create an attractive environment where jewelry shoppers will be happy to linger and find the perfect pieces.
Getting the Lighting Right
No matter what kinds of displays you choose, the right lighting can make all the difference in the world. Even the most flawless diamond can look cloudy and occluded in the wrong light, so pay careful attention to the way you showcase your best items. Adding a few strategically placed LED lights can make those beautiful diamonds sparkle even more and draw eager shoppers to your carefully designed display cases.
Cater for a Variety of Needs
It is also important to remember that people buy jewelry for all kinds of reasons, and you need to cater to the needs of every customer who walks through the door. Whether it is a nervous husband to be looking for the perfect engagement ring or a grandmother in search of the perfect gift for her granddaughter, the best jewelry store owners instinctively understand the needs of their customers and work hard to accommodate them.
Whether you are setting up a brand new jewelry store or redesigning an existing retail outlet, setting up smaller stores within the larger retail environment can enhance the experience of your customers and help you sell more products.
If you have a fully stocked selection of wedding bands and engagement rings, you might want to set up a special display case with task lighting. That will allow those nervous brides and grooms to shop in relative privacy and check out the variety of wedding rings you have to offer.
You can do the same with other parts of the jewelry boutique as well. Setting up special display cases for charm bracelets and accompanying charms, high-end earrings and even costume jewelry can make life easier for your customers – and your bottom line.
Stephanie Sherell has plenty of retail design experience to draw on and likes to offer her ideas and insights online. She writes for a number of different websites that focus on aspects of the retail trade.