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With the vast majority of businesses jumping on the digital marketing bandwagon, it may be tempting to think of print marketing as an outdated business tool that serves little to no purpose. However, savvy marketing experts know that print media can still have a big impact on a company's advertising campaign and can even be more effective than digital marketing at attracting new clients. Many studies have shown that consumers are far more likely to read a printed advertisement than a digital one making print a more effective way of getting your message across to potential customers. If you have been looking for ways to improve your advertising campaign, then the following reasons will convince you of the awesome power of print.

Print Marketing Engages Consumers

According to the Content Marketing Institute, print marketing grabs the attention of consumers simply because there is less of it. Online users are constantly bombarded with digital marketing every time they log on making it difficult for businesses to get their advert seen. Printed marketing such as flyers and newsletters can be left on desks or coffee tables allowing consumers to come back and read it at a time that suits them

Printed Marketing Lends an Air of Credibility to Your Business

Print marketing gives you the opportunity to play around with different fonts, colours, images and textures to create a stylish advertisement that will make a better impression than a pop-up ad. Handing your customers a tasteful business card printed on expensive paper will also make your business seem much more professional than sending them an email circular.

Print Marketing Can Be More Cost Effective

A digital marketing campaign requires the skills and knowhow of a trained IT specialist, a web content creator and an SEO expert to ensure that your promotional efforts are not lost in the vast wilderness of the World Wide Web. Print marketing can be easily created with Photoshop software and quality printing materials from a retailer such as Stinky Ink.

Printed Marketing Can Target a Specific Demographic

As it is virtually impossible to know exactly who is viewing online ads, digital advertising needs to appeal to as many demographics as possible. Printed marketing can be targeted at specific consumer groups making it far more likely to attract the attention of the customers you want. Businesses that deal mainly with younger clientele can give out flyers or newsletters at colleges and universities, or companies that sell medical equipment can leave brochures in hospital waiting rooms.

Many Businesses Overlook Printed Marketing

The vast majority of companies now tend to focus their efforts on digital marketing and spend only a minimal amount on printed media. According to Print Is Big, advertisers in America spend an average of $167 on each person in direct mail campaigns to receive around $2,095 worth of goods purchased. Similar trends can also be found in the UK. Print marketing can bring a substantial return on investment and should never be overlooked by those seeking to expand their brand.

Print marketing allows customers to engage more of their senses when they come across your advert creating positive connections with your brand. Being able to touch and smell printed marketing helps to make it far more memorable than simply viewing an online ad for a few seconds.

John Sollars runs a successful printing ink business. Whenever he has the chance, he likes to share what has worked for him with others. You can read his articles mostly on business, marketing and technology websites.

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