No one can argue that your online influence matters. Without it, you would be crippled in your ability to reach large swaths of customers from all over the world. Doing so shows that you’re relevant and willing to engage in the 21st century. So, is online marketing enough? It turns out that there still is plenty of reason to step out of your online castle and engage customers. Many are [ Read More ]
Which Areas of Technology Should My Business Invest In?
When you have funds to invest in your business, it can be tricky to work out which areas to prioritise over the others. With technology now leading the way for a huge proportion of businesses, it makes sense that a good proportion of your spend should be channeled into ensuring ...
The Future of Contactless Payments and What This Means for Your Business
Wearable technology was once a thing of science fiction movies, but over the last few years, the amount of wearable tech on the market has rapidly increased. In fact, 2017 has been predicated as the year of wearable technology and as these items become increasingly popular and more innovative, businesses ...
Why Digital Print is Worthy of a Place in Your Marketing Plan
With a lot of marketing strategies going digital, you shouldn’t underestimate the value of having a physically printed advertisement to share with your customers. A picture is worth a thousand words, but if it’s shared online, it can disappear quickly and go easily unnoticed. If you personally hand out digital ...
What Does Your Office Say About Your Business?
These days, brand marketing is more than the content which you actively choose to put out. In fact, now that social media has brought consumers firmly inside their favorite brands, there is nowhere to hide. To be a success, particularly in a major financial hub like Singapore, you need to ...
Changes to the HIPAA Omnibus from 2015 may affect the way that your healthcare business protects information and how you handle potential security breaches. As mobile and cloud technology continues to play an increasingly important in the healthcare industry, it’s important for all organizations to understand how these changes affect them. The Breach Notification Rule The latest version of the Breach Notification Rule requires healthcare providers and their associates to [ Read More ]
Billionaire Daryl Katz has recently been in the news because of his $3 billion deal to sell his Rexall Drug stores to McKesson, an American pharmaceutical giant. Why did Katz buy the chain, only to sell it later? The story has its roots in family and embodies some vital lessons about personal growth and keeping up with industry changes. Building the Family Business Katz grew up in drugstores. Katz’s father, Barry, was [ Read More ]
There is no better place to consider setting up a business than Hong Kong right now. China is very close to becoming the biggest, strongest economy on the planet, so it’s fair to say that it really is a land of opportunity for overseas investors. It can be a daunting place at times, particularly for westerners, but this is only because the culture is very different. A huge amount of [ Read More ]
Every business owner knows that having a website, even a simple one, is pretty much a requirement in the information age – that is no longer under debate. Even if you aren’t actually selling your products or services online, your website takes on the role of a constantly available business card and advertisement for your company. In the digital age, most new customers simply won’t find you or know how [ Read More ]
BitCoin is starting to become a widely-accepted currency. From online casinos, travel agencies and restaurants, the digital payment system created in 2008 is becoming more and more popular. Users tend to be the younger, Generation Z; those whom like innovation and change. Those also the ones who have grown up in the digital economy, purchasing virtual goods and playing social games, and in an era where they’re more-likely to make [ Read More ]
If you are planning for your business to attend a trade show or exhibition, your main goal will be to generate high quality sales leads that follow through, expanding your company’s customer base and profits. However, although they can be hugely effective, it’s absolutely vital to put a lot of work into the planning stage of attending a trade show due to the fact that they are also highly competitive. [ Read More ]
The Internet has turned hundreds of crafters into entrepreneurs, allowing people to follow their passions and use them to make money. However, selling your crafts online takes a certain amount of business and marketing know-how, just like any other business or industry. Follow these three tips if you’re serious about launching your online business and want to know exactly how to get your products out there. Create Pinterest Boards of [ Read More ]
Smartphones enable small business owners to run their businesses from just about anywhere. It’s simply a matter of logging into an app and taking advantage of its functionality. Some apps are self-contained, while others connect to software on office computers. It’s easier than ever for a business owner to walk away from the physical location and still keep an eye on business without micromanaging. It’s now possible to invoice customers, [ Read More ]
It is mandated by law, but many drivers still neglect to perform a complete and rigorous pre-trip inspection of their vehicles. Yet, the pre-trip inspection is arguably the most important responsibility a trucker has. The pre-trip inspection ensures that vehicles are safe ― for the driver, his or her cargo, and everyone else on the road. Unfortunately, because the law fails to provide guidelines regarding the duration of the pre-trip [ Read More ]