Our Business News

Business articles & tips that will guide you.


Many businesses rely on key selling times to keep afloat for the rest of the year. Whilst these business structures are perhaps more unstable and more hazardous, with the right business ideas and planning, a seasonal business can become a lucrative investment. If the summer heat and rising ice-cream sales have inspired you to start your own seasonal business this year, here are some top dos and don’ts which every seasonal business should know.

Don’t forget off-season marketing and promotion

marketing-calenderWhile many of us groan at the thought of Christmas adverts in September, without this early advertising presence, many of these seasonal businesses simply would not gain the exposure to keep their profits secure for another year. Use off-peak months to create new marketing strategies which should be implemented early in order to attract new customers.

Do know your market

Demographic knowledge is vital for any niche or seasonal business as disjointed marketing and products will probably see all your efforts go to waste. Use market research to ensure which products are in demand and which sectors should be explored. You can then build your company around market knowledge by using target products and creating a strong campaign for your audience.

Do create a strong campaign

create-a-strong-campaignArmed with market research information and products, you can then start to plan a strong and memorable campaign. It is important to tailor your online campaign around your specific audience in order to boost your presence in the market. Gender, tone, age groups, visual style and product lines should all culminate to form a cohesive business.

Do know your numbers

Although it can be difficult to forecast the success of your business in year one, you must start out with a clear budget and a list of expenditures. Work out the margins on your product lines and calculate how many items you will need to sell in order to turn a profit. Remember to factor everything into your budget including license fees, staff earnings, location fees, transportation costs and more.

Don’t forget your staff

Although many businesses start off small, as your seasonal business gears up for its peak time of year, you will need a few more extra pairs of hands to drive sales and help with demand. Even though your seasonal staff will only be with you for a few months, you will still need to provide legal paperwork and terms and conditions which outline your standards and company ethos. If your work force is continuously driving to a temporary work site, let them know about RIFT as they may be entitled to a tax refund. Seek reliable tax advice for you and your staff in the first year.

Do extend your business

extend_businessView your first year as a way to gain experience and insight into which products sell and which should be discontinued. Use your second year to restock popular items and add complimentary products to shape your business and grow profits. For example, if your lines of boy baby clothes sold out in year one, purchase more boy baby clothes as well as accessories in year two.

Comments are closed.

How to Speed Up Your

There are times when you want to make the video ...

The 7 Challenges Nob

Adversity comes with the territory of being a business owner, ...

5 Keys to Your Home

When doing home improvements, one of the toughest things to ...

Why You Need to Know

The world of marketing has changed drastically in a very ...

3 Things to Consider

Starting and running a business is not only exciting but ...