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SAN FRANCISCO Apple Inc. saw its shares rise nearly 3% to $ 545.50 on Tuesday morning. Earlier in the day, China Unicom said it has received pre-orders for more than 300,000 units of the iPhone 5 ahead of the device’s launch in that market this Friday. This was up from 100,000 units on the first day of pre-orders last week. Brian Marshall of ISI Group estimates that the company ships about 5 million iPhones into China each quarter, “and we expect a strong China Unicom iPhone launch to continue momentum.” Also, the telecommunications analyst team for J.P. Morgan raised their projected iPhone activations at AT&T to 8 million units from 7 million units for the fourth quarter.

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