When it comes to promoting your brand and business, there’s no denying that having an online presence is essential these days. However, having a great website is pointless if no one sees it. This is where search engine optimization comes in. By optimizing your website for the search engines you’re able to drive more traffic, and ultimately produce more revenue.
While this may sound simple, there is a rather big catch, and that’s the fact that SEO is more complicated than it’s ever been. In the past you could just stuff keywords on your web pages and Google would shoot your site to the top of the search results for those keywords. These days doing stuff like that will get you penalized instead. Not only are there more steps when it comes to getting things right, there are more errors like this that you must avoid so that you won’t be penalized, or worse, blacklisted by the search engines.
The good news is that you don’t have to worry about all this yourself. This is because there are tons of SEO experts and firms out there that can do it all for you for a reasonable price. In fact, this is one of the best investments you’ll ever make regarding your business. Let’s take a look at seven benefits of hiring an expert to handle your SEO needs.
1. Increase Revenue
As we all know running a business is all about one thing: making money. This means that any investment you can make in your business that will increase your revenue generation is a good one. This of course applies to getting the best person for the job.
The way this works is simple: You hire a professional digital marketer, they optimize your website, you get ranked higher in the search engines, you get more traffic, and, if your sales funnel is set up and optimized, you make more money. Simple as it gets.
Another great thing about this the fact that paying for this position is generally a one time thing, and if you do have them doing monthly assessments, it generally doesn’t cost much. This means that your revenue is allowed to increase with very minimal extra expenses, giving you much higher profit margins.
2. Save Money
A penny saved is a penny earned right? The great thing about using search engine optimization to drive traffic is the fact that it is much more cost effective and requires less maintenance than running paid advertisements. This is another reason SEO tends to create such high profit margins as previously mentioned.
Going beyond that, hiring an outside firm is almost always more cost effective than paying someone to do it in-house. This is because the specialists who can focus solely on SEO. While one of your employees may understand the general idea of SEO, it’s doubtful they have the expertise to implement it as quickly, and effectively as a true expert.
3. Save Time
Another adage you should be familiar with is the old “time is money” saying. When it comes to SEO you generally have three options, either hire an expert, get one of your employees to do it, or do it yourself. In most cases, doing it yourself isn’t an option due to just how time consuming it can be, especially if you’re not an expert. This is even more true when it comes to off-page SEO.
4. Additional Services and Consulting
One of the best things about hiring a digital marketing firm is the fact that they can usually help you out with other critical facets of your business as well. For example, most experts know all about online marketing, and can help you optimize your sales funnel. They may even be able to help you out with your branding efforts as well, such as how to use social media to its fullest advantage.
Another great extra service that many firms can provide is business consulting. This can range from finding weak points in your sales funnel, web design, or advising you on how to improve your customer service experience. Regardless, their advice will be invaluable in helping you to take your business to the next level.
Also remember that these extra services are many times either included with their SEO work, or come at discounted prices when you hire them for SEO. If you don’t see any info for extra services on their site, just ask and see what they have to offer.
5. Local SEO
For local businesses that operate in a very specific area, knowing the difference between regular SEO, and local SEO is a must. For example, you probably found this page by typing something like SEO agency in Jacksonville or best SEO agency in Jacksonville. If you had typed best SEO agency, then you wouldn’t have found an agency that’s geo-targeted.
The same applies to your business. If you need to reach people in a very specific area, you need to practice local SEO, and do it right. Unlike regular SEO, local SEO has a lot of specific tasks such as directory listings, business, listings, and more that affect your site’s ranking. Fortunately, an SEO expert can take care of this for you, and get your business set up to receive only local traffic online.
6. Adapting to Algorithm Changes
Everyone knows that SEO is based on the algorithms of Google and the other search engines. What this means for you is that the SEO strategies that work today may not work a year from now. While many people get discouraged with this, and lose their rankings because of it, hiring a professional can help you to avoid this fate.
The thing is, an SEO expert knows how to implement SEO in a way that allows it to easily be tweaked as Google and the others change their algorithms. While your competition is pulling their hair out in frustration over these changes, you’ll gain the advantage by being able to adapt quickly to them in order to maintain your rankings.
One of the downfalls of doing SEO yourself, or doing it in-house is the fact that in many cases it can be hard to tell if it is actually working or not. This is because there are more factors to consider than just how much traffic you’re generating.
An SEO expert can take a look at all of your SEO analytics, and see just how effective it is, and find any problem areas that need fixing. They can also spot areas that can be further improved and deliver greater results.
Turbocharging Your Business with SEO
If you’re not using SEO in your online marketing efforts, you should be. SEO will help you to reach out to more people in your demographic, and drive buyer-ready traffic to your website so that they can enter your sales funnel. This will help you grow your revenue, and give your business the boost it needs to reach the next level.
Don’t go it alone though. Hiring an SEO expert is the way to go for all the reasons listed above, and more. If you need a professional to take a look at your website and work their magic, today is the day to make it happen.